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The Hilltop Agorithm Explained
11/22/2004
In order to analyze the Hilltop
Algorithm we must first read it.
Hilltop
Algo with explanations
Search Engine Optimization can
be broken down into three main
categories; on-page optimization,
internal linking, and external
linking.
On-page
Optimization
Originally the most important
factor in search engine optimization,
on-page optimization has fallen
to less significant role with
the advent of Page
Rank and similar technologies.
On-page optimization is still
important and crucial to building
a successful website. A general
rule of thumb is that every page
in the site should have unique
content for the title, keywords
, description and headings. Each
page should also have a couple
of hundred words of content which
describes what the page is about.
this text should be filled with
natural links that go to other
sites as wella s linking to internal
pages of the site itself. A good
place to go for some guidelines
about thesoptimization techniques
is the section in Google
for webmasters. Of these
guidelines I think the most important
to
keep in mind while building or
optimizing a web site for search
engines is this "Create a
useful, information-rich site
and write pages that clearly and
accurately describe your content".
If you stick to this rule you
won't have to keep worrying about
all the little rules, tricks,
filters, penalties the search
engines have. Instead of spending
the majority of your time tweaking
little parts of your site to
go
up in the search engines, constantly
build new content that is useful
to you audience and improve on
the content that is already there.
Internal Linking
This internal linking that I
am speakin about is the linking
within
a specific site as well as linking
between all of the sites on your
host. One of Google's guidelines
is to make each page within a
site accessible by crawling text
links from the home page of your
site. A good way to ensure this
is the use of site maps. Site
maps can also be very useful
to
customers looking to quickly
jump to specific information
on your
site. As far as linking between
sites I suggest to follow the
golden rule of seo and keep all
internal linking between sites
natural. For example do not overlink
sites unnaturally since this
may
trip a search engine filter and
links from your internal sites
won't bring you up in the rankings
anyway since sites are known
to
come from the same host. Even
if seperate ip addresses are
used
for the site all sites coming
form the same final block of
ip
are considered from the same
host. If your ip is 66.155.159.10
then
a site on 66.155.159.254 would
be considered from the same host.
This is not difficult for the
search engines to do.
External Linking
External linking is no doubt
the most important part of seo.
It
not coincidentally is the part
of seo that you should spend
the
majority of your time on. External
linking is defined as a link
to
your website from a non affiliated
site on another host. Many people
spend all of their time on reciprocal
links. This mutual linking is
very important, but linking to
sites with related content to
your site is the most important.
Just a few months ago you could
buy links for page rank and it
would push you to the top of
the
results for you keywords. Now
algorithms have been put into
place that count these links
from
non-related sites very little
in the results displayed. One
very important part of external
linking and also a graet place
to start is submitting to popular
link directories. The most famous
of these is the Yahoo directory.
This one way category specific
link is very important for your
site.
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